New Home on the Internet

Hi, friends!

The time has come for a fresh start.

I recently entered a new chapter in my life; one that is fulfilling, humbling, rewarding, and continues to change and evolve.

At the end of 2018 I became a mama to my son, Zak Nova Rubec. He is now three months old, and it’s all happening too quickly!

I want to use this website as a place to document the little moments that matter, while still obsessing over all things makeup with you all! I want us to celebrate beauty moments together.

I hope you’ll join me!

What’s been going on? Why the change?

I was 22-years-old when I launched my blog, SummerxSkin. The name comes from a song by Death Cab for Cutie, Summer Skin, that I hung onto as a username since college. Naturally, I decided to keep everything in sync and use it for my blog too.

During this time I had a brutally long commute to/from work everyday. My job consisted of writing tweets for dental, lasik and daycare clients all day. It was… interesting, but I was desperate, and needed a creative outlet of my own. Thus, a fashion & beauty blog was born!

Blogging back in 2012 was definitely not what it is today! It was on its way to becoming an industry, but the word ‘influencer’ didn’t exist. And if you told people you had a blog, they assumed it was a small hobby to kill time. Well, as each year progressed, I became more invested and it became a BIG side project of mine. It also brought a decent amount of income as well. In fact, I left my job in 2016 to pursue freelance work, with hopes of having more time for this wee blog of mine.

The website grew from sharing weekly style posts, to makeup looks/tutorials, skincare reviews and travel vlogs. Much more than I ever anticipated when I started.

Fast forward to spring 2018 — I was drowning in client work (that I didn’t love). I barely had time to dedicate to my own website and social media. The real icing on the cake was when I found out I was pregnant, oh boy. Back to the drawing board we go!

Luckily, one of my clients turned into a dreamy full-time role. This meant that I get to [sort of] balance my time with my website, my family, and work.

My true passion, what fulfills me, is creating content. Specifically around beauty, personal style, and raw, genuine everyday life. All the other things that I do as part of my career and professional growth — event planning & marketing consultancy — are secondary.

I’ve finally shifted my focus towards a path that I think will truly work for me. This meant that it’s time to close all the other chapters, including SummerxSkin, and prioritize myself: Anum Rubec.

Here’s to beauty & everyday mama life 🙂